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About Us

Why buying from a family-owned business?

a quick story about European Bliss Inc.

Meet the Family:

European Bliss Inc. is a successful family-owned and run company based in Los Angeles, founded in 2008 by Renate Craft. The business just celebrated its 14th anniversary and is now multi-generational: everybody chips in!

Renate worked as a Sales Executive in Germany, traveling quite a bit when she met her husband Stephen on a trip to L.A. in 1997. She moved half across the world and, together they started a family. Everything was perfect...except: Renate missed her beloved down comforters she grew up with. Long story short: Renate put her business degree and her experience in sales to work and became the distributor in the U.S. for Ringsted Dun (Denmark), Hans Kruchen (Germany), Braendl (Germany), Bierbaum (Germany) and Irisette (Germany). Ringsted Dun provides down bedding to the Danish Royal Family and: to quality-minded customers in North America.

Now, the entire Craft family sleeps under beautiful, cruelty-free down comforters - and they are passionate about their products.


All down comforters and pillows are manufactured in Denmark with high quality, animal welfare standards (cruelty free down), human rights and, sustainability in mind.

The Craft family strives to:

- exceed customers' expectations,
- be mindful of the world around us, promoting and living sustainability,
- align with values of quality, authenticity and honesty,
- inspire a new and innovative lifestyle awareness,
- offer competitive and honest prices.

After the success of their existing websites that focus on bedding, their new site became to be: here you can browse for even more unique items from Europe: fun and modern cuckoo-clocks, artistic wine bottle stoppers, woolen flowerpots and many other lifestyle products.

Thank you for your business and referral!

Renate & Stephen Craft
European Bliss Inc.
531 Main Street #525
El Segundo, CA 90245-3060